The iconic white fa\u00e7ade that marks the main entrance to The Greenbrier is turning gold for the month of September in an effort to support Childhood Cancer Awareness Month, which is being observed across the United States.\r\nIn the U.S. alone, nearly 16,000 children under the age of 21 are diagnosed with cancer every year, and approximately a quarter of them don\u2019t survive.\r\nThe patient in these situations isn\u2019t the only one who suffers. A cancer diagnosis turns the lives of friends and family members upside down, and the emotions, as well as the expense, of the journey through treatment can take a major toll.\r\n\u201cAs a father, I can imagine the pain that these families experience must be incredible,\u201d said Jim Justice, Owner and CEO of The Greenbrier. \u201cWe have to do all we can to find a way to help the cause.\u201d\r\nThe objective of Childhood Cancer Awareness Month is to put a spotlight on the types of cancer that largely affect children and to help raise funds for research and family support.\r\n\u201cThe National Cancer Institute only allots 3.8 percent of their budget for research for childhood cancer,\u201d said Kelly Wymer, the co\u00acfounder of West Virginia Kids Cancer Crusaders, whose daughter, Ali, is a cancer survivor. \u201cThese kids get so little. People don\u2019t know that, so we\u2019re trying to spread the word.\u201d\r\nTurning The Greenbrier gold will serve as a reminder to guests and the nearly 2,000 Team Members at The Greenbrier that childhood cancer is a serious issue that impacts so many families throughout West Virginia and beyond.\r\n\u201cIt\u2019s hard for a lot of people to face,\u201d said Wymer. \u201cPeople just don\u2019t want to look at kids with bald heads. It\u2019s too hard. So we have to raise awareness. Without that, we will never find a cure.\u201d\r\nOther businesses, bridges and buildings throughout West Virginia will also be going gold this month, and on Wednesday, Sept. 14, there will be a gold balloon release on the steps of the Capitol Building in Charleston, W.Va., to officially proclaim Childhood Cancer Awareness Month in the Mountain State, where between 70 and 80 cases are diagnosed each year.\r\n\u201cEverybody has a heart for kids,\u201d said Wymer. \u201cEverybody is trying, little by little, to do what they can do. We have already made a huge difference in the state of West Virginia. We\u2019re making progress, but there\u2019s so much more to do.\u201d\r\nFor more information on childhood cancer in West Virginia or to donate to the cause, visit www.wvkidscc.org.