The Greenbrier County Convention & Visitors Bureau is entering a new era. The Board of Directors and staff are thrilled to announce that the organization will now operate as Experience Greenbrier Valley (EGV).
“Our new business name better defines our role as the destination marketing organization (DMO) for the Greenbrier Valley,” said Kara D. Dense, president and CEO. “While our name and letterhead have changed, our commitment to positively impacting the local economy through tourism remains the same.”
The recent trend in the tourism industry is to create a better connection between the location and the DMO. “Experience” was chosen as the action verb to fit the character and tone of the established Greenbrier Valley brand. The word suggests a more immersive, deeper connection to the communities EGV represents.
About Experience Greenbrier Valley:
Experience Greenbrier Valley (EGV) is the official destination marketing organization for Greenbrier County, West Virginia. The mission of EGV is to strive each day to positively impact the area’s economy by marketing the region as a premier tourist destination. A vital industry to Greenbrier County, tourism employed 2,908 people, generated $42 million in state and local taxes and yielded $399.6 million in visitor spending in 2023. For more information or details about visiting the Greenbrier Valley, go to GreenbrierWV.com.
