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Mullican Flooring expands Chatelaine Collection to include new species, colors

Mountain Messenger by Mountain Messenger
November 21, 2013
in Business News
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Mullican Flooring_HICKORY_CHATELAINE_NATURAL webMullican Flooring, a leading manufacturer of quality hardwood floors, has expanded its popular Chatelaine Collection, introducing a new species and several color variations to the unique line of solid hand-sculpted flooring.

The Chatelaine Collection, a 3/4-inch prefinished product, is now available in maple dark mocha. Earlier this year, Mullican added birch chestnut brown to the collection, marking the first time the collection has been available in the birch species. Other selections introduced in 2013 include oak sienna, hickory natural and oak winesap.

“Hand-sculpted flooring is unique because it gives customers an opportunity to express their personality through texture and style within their home,” says Brian Greenwell, Mullican’s vice president of sales and marketing. “We continue to experience increased demand for our hand-sculpted flooring, and this expansion will enable us to better meet the needs of our customers.”

Introduced in 2004, the Chatelaine Collection takes milled flooring and enhances it with the human hand. Each craftsman adds his own distinctive style to this work of art, giving the homeowner a one-of-a-kind floor.

The new offerings complement the collection’s existing line, which includes autumn maple, golden maple, maple cappuccino, provincial hickory and sundance hickory. Each of the selections is available in 4- and 5-inch widths.

The Chatelaine Collection is protected by Mullican’s Alpha A’lumina Real World Finish, a third-generation aluminum oxide finish with a subtle satin look. Alpha A’lumina is backed by a 25-year finish wear-through warranty.

Headquartered in Johnson City, Tenn., Mullican ranks among the nation’s top five hardwood flooring producers and operates additional manufacturing facilities in Ronceverte, Norton, VA and Holland, NY.

Mullican manufactures and sells more than 1,500 products via a network of 40 distributors and 5,000 retail stores across the United States and Canada. For more information about the company and its products, visit www.mullicanflooring.com.

 

 

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