[caption id="attachment_33531" align="aligncenter" width="800"]<img class="wp-image-33531 size-full" src="https:\/\/mountainmedianews.com\/wp-content\/uploads\/sites\/13\/2018\/06\/Cannes-Lion-festival-The-Words-Matter-pic.png" alt="" width="800" height="450" \/> (Screenshot captured from YouTube, all credits to Great Big Story and P&G) The Words Matter follows Michael Chanak, a gay rights activist, through his story of changing Proctor and Gamble\u2019s equal employment opportunity statement to include LGBTQ individuals.[\/caption]\r\n<h1>\r\nMark Trent is an Appalachia based photographer and filmmaker. Born and raised in West Virginia, Trent has traveled the globe to tell intimate stories through award-winning photo essays and documentaries.<\/h1>\r\nTrent was a producer for a 19-minute long documentary commissioned by Proctor and Gamble (P&G) titled The Words Matter. The film focuses on Michael Chanak, a gay rights activist who, at the height of the AIDS epidemic, fought to add LGBTQ individuals to P&G\u2019s equal employment opportunity statement.\r\n\r\nDescribed as \u201cthe longest P&G commercial in history, the Cannes Lions website gives a back story on the idea behind the film: \u201cWhen Michael Chanak started at Procter and Gamble (P&G) in the mid 1980s, the AIDS epidemic was rampant. But despite selling Peridex, a prescription mouthwash to treat thrust in people with HIV\/AIDS, P&G had no protections for LGBTQ individuals within the community. Chanak, who\u2019d become a vocal gay rights activist, wanted to change that. With years of work and help from determined colleagues, Chanak got P&G to add sexual orientation to its equal employment opportunity (EEO) statement. The Great Big Film \u201cThe Words Matter\u201d depicts Chanak\u2019s effort to improve the lives of LGBTQ workers across the country.\u201d\r\n\r\nAt the Cannes Lion Festival on June 20, The Words Matter was awarded a prestigious Silver Lion award in the Corporate Social Responsibility category. As of this week, the documentary has over 1.4 million views on YouTube.\r\n\r\nTrent has worked in documentary and commercial spheres for clients such as The New York Times, Great Big Story, General Electric, Target, Subaru, CNN, and Warner Brothers, among others. Mark is a member of the Southern Documentary Collective Ya\u2019ll and serves on the board of the Looking at Appalachia Project.