The Greenbrier Classic Chairman Jim Justice has selected Lagard\u00e8re Sports to serve as the management consultant firm for the annual PGA Tour FedEx Cup event held at The Greenbrier resort.\r\nAs part of the relationship, Lagard\u00e8re Sports will support The Greenbrier Classic by advising on tournament operations and by assisting in player recruitment, sponsorship sales and sponsor activation around the event, reporting to Executive Tournament Director Habibi Mamone, who will oversee the entire project.\r\n\u201cWorking with coach Steve Loy and Lagard\u00e8re Sports has been an absolute pleasure,\u201d said Justice. \u201cThey are a first-class organization.\u201d\r\n\u201cWe\u2019re excited about this new relationship and confident that it can help take The Greenbrier Classic to even greater heights,\u201d added Mamone. \u201cSince our first year in 2010, we\u2019ve built a reputation as one of the most popular stops on the PGA Tour, but we can always do even better. Lagard\u00e8re Sports has an impressive r\u00e9sum\u00e9 with producing golf events, and we\u2019re thrilled about teaming together to make The Greenbrier Classic the best it can be.\u201d\r\nLagard\u00e8re Sports\u2019 Golf Events division has produced more than 200 golf events and generated more than $100 million for charity since 1989. In addition to its new role with The Greenbrier Classic, Lagard\u00e8re Sports manages PGA Tour events including the Safeway Open at Silverado Resort and Spa in Napa, CA, and serves as a management consultant for the CareerBuilder Challenge at PGA West in LaQuinta, CA. The agency\u2019s Golf Events division also manages the Web.com Tour\u2019s Albertson\u2019s Boise Open Finals and \u201c25 Card\u201d WinCo Foods Portland Open.\r\n\u201cIn a short time, The Greenbrier Classic has established itself as a favorite destination of the best players on the TOUR and is held at a truly historic venue,\u201d said Jeff Sanders, Lagard\u00e8re Sports executive vice president of golf events. \u201cWe are excited to bring our many years of experience running golf events and our key relationships in the industry to The Greenbrier Classic, and we look forward to working closely with the event\u2019s management team to help make it even more of a success.\u201d\r\nIn addition to its partnership with Lagard\u00e8re Sports, The Greenbrier Classic has also hired Eric Jonke as its new director of sponsorship sales.\r\nJonke has a long history in sports and has worked closely with brands, venues, events and athletes on their sports partnerships. He has overseen the sale of more than $300 million in sponsorships, as well as the production of more than 150 golf events.\r\nJonke has been instrumental in the creation, sale and production of numerous golf events, including the Franklin Templeton Shark Shootout with Greg Norman, the Father\/Son Challenge, the Battle Series with Tiger Woods, the Tavistock Cup and the Deutsche Bank Championship. He also worked with C-Suite executives on their brand activation and corporate sponsorship goals and objectives.\r\n\u201cEric\u2019s credentials speak for themselves, and we couldn\u2019t be happier about having him join our team,\u201d said Mamone. \u201cHe\u2019ll be here working with our tournament team on a daily basis, and his expertise will be incredibly valuable to The Greenbrier Classic.\u201d\r\nThe Greenbrier Classic became a regular stop on the PGA TOUR FedExCup calendar in 2010 and has been a favorite of both players and fans. The tournament has hosted the likes of Tiger Woods, Phil Mickelson, Bubba Watson, Dustin Johnson, Tom Watson, Nick Faldo, Jordan Spieth, Patrick Reed, Sergio Garcia and many more.\r\nThe 2016 Greenbrier Classic had to be canceled because of devastating floods that came through the area two weeks before the scheduled start of tournament play. The Old White TPC Course, which hosts the event, is currently being repaired, and the 2017 Greenbrier Classic will be played as planned July 3-9, 2017.\r\n\u201cThe course is currently undergoing a major renovation, and we\u2019re very excited about the progress,\u201d said Mamone. \u201cWe\u2019re right on schedule, and we\u2019re currently involved in planning to make the 2017 Greenbrier Classic the best one yet.\u201d\r\nFor more information, visit GreenbrierClassic.com.