[caption id="attachment_34462" align="aligncenter" width="800"]<img class="size-full wp-image-34462" src="https:\/\/mountainmedianews.com\/wp-content\/uploads\/sites\/13\/2018\/09\/facebook-workshop-4.jpeg" alt="" width="800" height="600" \/> (Photo courtesy Greenbrier County CVB)<br \/>Meredith Miles answering follow-up questions after workshop.[\/caption]\r\n<h1>The Greenbrier County Convention & Visitors Bureau\u2019s (CVB) recent Partner Education Workshop provided area businesses with new insights into the ever-changing social media platform, Facebook.<\/h1>\r\nMeredith Miles, a senior media connections planner\/buyer at Fahlgren Mortine, led the Sept. 12 workshop, guiding attendees through creating effective Facebook advertising campaigns, targeting prospective customers and other powerful tools available through the social media platform.\r\n\r\n\u201cIt was extremely helpful,\u201d said Katherine Shelton. \u201cIt was very down to earth. [Meredith] taught us in a way that was easy to understand. We took away some specific tips to create ads and better utilize traffic that is coming to our website.\u201d Shelton works at Barnwood Living in White Sulphur Springs.\r\n\r\nThe goal of the Partner Education Workshop series is to equip tourism partners and other businesses with easy-to-implement techniques and marketing-related best practices and to help drive real traffic.\r\n\r\n\u201cWe understand that local businesses may not have the time or resources to stay up-to-date on the latest trends in marketing. Our workshops provide an opportunity to learn new tools that are also budget-friendly,\u201d said Kara Dense, executive director of the Greenbrier County CVB.\r\n\r\nThe next Partner Education Workshop will take place at 9 a.m., Oct. 10, in the Rahall Room of the Greenbrier Valley Visitors Center. The 90-minute session will cover the ins-and-outs of developing an email marketing campaign.