The Greenbrier County Convention & Visitors Bureau’s (CVB) recent Partner Education Workshop provided area businesses with new insights into the ever-changing social media platform, Facebook.

Meredith Miles, a senior media connections planner/buyer at Fahlgren Mortine, led the Sept. 12 workshop, guiding attendees through creating effective Facebook advertising campaigns, targeting prospective customers and other powerful tools available through the social media platform.

“It was extremely helpful,” said Katherine Shelton. “It was very down to earth. [Meredith] taught us in a way that was easy to understand. We took away some specific tips to create ads and better utilize traffic that is coming to our website.” Shelton works at Barnwood Living in White Sulphur Springs.

The goal of the Partner Education Workshop series is to equip tourism partners and other businesses with easy-to-implement techniques and marketing-related best practices and to help drive real traffic.

“We understand that local businesses may not have the time or resources to stay up-to-date on the latest trends in marketing. Our workshops provide an opportunity to learn new tools that are also budget-friendly,” said Kara Dense, executive director of the Greenbrier County CVB.

The next Partner Education Workshop will take place at 9 a.m., Oct. 10, in the Rahall Room of the Greenbrier Valley Visitors Center. The 90-minute session will cover the ins-and-outs of developing an email marketing campaign.