<h1>In order to assist tourism partners with their marketing efforts, the Greenbrier County CVB Partner Education Workshop Series was created.<\/h1>\r\nPerfect for the beginner - and a refresher for the experienced - the series equips tourism related businesses with basic \u201cmust do\u2019s\u201d and other easy-to-implement techniques proven to get customers in the door.\r\n\r\nOne critical area in today\u2019s online marketing environment is the review, as it increasingly influences customer\u2019s purchasing decisions.\u00a0 Managing reviews is more important than ever since the customer\u2019s voice is now part of a business\u2019s voice. There are dozens of review sites, but the most recognized are Trip Advisor and Yelp.\r\n\r\nGrowing Your Business Using Trip Advisor\u2019s Free Tools is the next training in the series. Trip Advisor is the most used travel website in the world. It has over 350 million reviews, more than double that of Yelp. The site has over 6.5 million businesses and properties listed and it is estimated that over fifty percent of travelers visit Trip Advisor at some point during their online journey.\r\n\r\nGreenbrier County CVB\u2019s marketing manager Beth Gill will demonstrate how to claim a free Trip Advisor business listing. Participants will walk away knowing how to set up their business on Trip Advisor which includes navigating their account, adding photos, managing and responding to reviews and accessing other free tools.\r\n\r\nThe free, 90-minute session starts at 9 a.m. on Tuesday, Jan. 17, in the Rahall Room of the Greenbrier Valley Visitors Center located at 905 Washington Street in Lewisburg. All tourism related businesses are encouraged to attend, and an RSVP is requested to either email@example.com or 304-645-1000.