Wild, Wonderful West Virginia received the Best Marketing Campaign Award (budget more than $500,000) for its Real. campaign during Southeast Tourism Society’s (STS) Fall Forum Shining Example Award Reception. This is the 31st year of STS Shining Example Awards, which recognizes various aspects of the travel and tourism industry, including marketing, governmental support, leadership, new talent and sustainability. “We are very excited to celebrate the success of the Real. campaign with our partners throughout the Mountain State – including Digital Relativity. Together, we have worked hard to showcase real people and authentic experiences through this data-driven, people-centric, message-specific campaign,” Tourism Commissioner Amy Shuler Goodwin said. STS is made up of Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Virginia and West Virginia.
