The Greenbrier County Convention and Visitors Bureau (CVB) will hold a training workshop for its Cooperative Advertising Mini-Grant Program on Friday, June 17, at 10 a.m. The session will be held in the Rahall Conference Room at the Greenbrier Valley Visitors Center in downtown Lewisburg. Any organization that is interested in obtaining marketing funds to use toward a tourism-related project should plan to attend.
Since 2002, the Greenbrier County CVB has set aside a portion of its annual budget to invest in tourism related community events and initiatives, awarding up to $2,000 per project. Those eligible to apply include two or more businesses or a non-profit doing business in Greenbrier County. The goal of the mini-grant is to increase occupancy rates at Greenbrier County lodging properties, thus, suitable projects must promote visitor attendance and target markets outside of a 50-mile radius. The CVB reimburses 100 percent of the approved marketing expenses up to the total amount awarded.
Last year the CVB awarded over $24,000 in mini-grants and the recipients included the Greenbrier Historical Society, State Fair of West Virginia, United Way of Greenbrier Valley, Greenbrier Valley Theatre, Carnegie Hall, Edgewood Presbyterian Church 35th Annual Arts and Craft Show, the WV Dandelion Festival, the Lewisburg Chocolate Festival and others.
To ensure that all proposed expenses can be reimbursed, the CVB recommends that any group applying this summer attend the training program on June 17, as the application deadline is July 6, at 5 p.m.
For more information regarding the Cooperative Advertising Program and to download an application, visit the CVB website at greenbrierwv.com/mini-grant. Anyone with questions can contact the CVB Marketing Manager, Beth Gill, at bgill@greenbrierwv.com.
